Cause-and-Effect & Nurturing PlayJurassic World Primal Hatch
Recognized as: 2026 Toy of the Year (overall winner; also Action Figure of the Year).
The 2026 Toy of the Year: an egg that hatches into an interactive dinosaur; ages 5+.
Gifts by Stage › Early Elementary
Gifts & Toys
The “That’s Not Fair!” Years
What a five- to seven-year-old is developmentally working on, what they need from a grandparent, and the games and toys that match it.
Five- to seven-year-olds want to be good at something, and they want you to notice. Games with real rules finally work at this age, and so do builds and kits with a visible result. Pick something with a skill to climb rather than a toy that is finished the first afternoon.
Five-year-olds can finally play a game with rules and take turns. By six and seven, children want to be good at things: reading, riding, building, winning. Jokes start to land. Friendships become central. And they are old enough to learn a craft, a card game, or a family recipe from you.
Here is what is happening, and what it means for the way you play.
Pick a different stage
What is happening
Source: MedlinePlus
Source: MedlinePlus
Source: MedlinePlus
Source: MedlinePlus
Did you know?
These come from peer-reviewed studies. They are the kind of detail that changes how you play.
Getting a pun means holding two meanings of one word at the same time, and that ability arrives around age 6 or 7. Before that, kids laugh at a shoe on someone’s head and at silly sounds. After, wordplay becomes a shared currency between generations. This is the age for your corniest jokes.
Source: McGhee
Children who can answer questions like where their grandparents grew up, how their parents met, or a hard time the family came through score higher on self-esteem and resilience and lower on anxiety. The 20-question scale behind this finding includes several questions about grandparents. The link is a correlation, not a cause, but it is a good reason to tell the stories.
Source: Duke
Children under about 6 or 7 usually believe death is temporary and reversible. The three parts of a grown-up understanding (it is final, it happens to everyone, the body stops working) usually come together between 5 and 7. So a five-year-old’s question is not the same question a seven-year-old is asking.
Source: Speece & Brent
A six-year-old can focus on a task for about 15 minutes. By nine, most can hold it for close to an hour. Game length, project length, and how many steps you give at once can grow right along with them.
Source: MedlinePlus
Sources: MedlinePlus · CDC
So the best toys for this age reward skill, strategy, building, and playing by the rules with someone else. That is what the toys and games below were chosen for.
Gifts & toys
Toys and games for the years when kids want to be good at things: this year’s award winners and a few long-time favorites. Each one is matched to something a 5- to 7-year-old is working on, from reading and logic to building, strategy, and playing with friends.
Cause-and-Effect & Nurturing PlayRecognized as: 2026 Toy of the Year (overall winner; also Action Figure of the Year).
The 2026 Toy of the Year: an egg that hatches into an interactive dinosaur; ages 5+.
Construction & Problem-SolvingNamed a Good Housekeeping 2026 Toy Award Winner.
GH 2026 big-kids winner; LEGO's app-enhanced build for ages 6+.
Logic & CreativityNamed a Good Housekeeping 2026 Toy Award Winner.
Learning Resources' 2026 GH little-kids winner; screen-free pixel-art design.
Nurturing Play & Cause-and-EffectNamed a Good Housekeeping 2026 Toy Award Winner.
Moose's 2026 GH little-kids winner; an interactive pet dragon.
Executive Functioning & LogicA longtime favorite that earned The National Parenting Center's Seal of Approval (the program closed in 2024).
Traffic jam logic game adapted for younger kids. Builds critical thinking, sequential planning, and frustration tolerance.
Comfort & Social-EmotionalNamed a 2026 Toy of the Year Winner (Plush Toy of the Year).
The 2026 Plush Toy of the Year (and a GH 2025 winner); responsive plush with sounds and movement.
Fine Motor & Imaginative PlayNamed a Good Housekeeping 2026 Toy Award Winner.
Hot Wheels' 2026 GH winner; a large garage playset with a dinosaur feature.
Engineering & ElectronicsA longtime favorite that earned an ASTRA Play Award in an earlier year.
Color-coded, snap-together components safely introduce young kids to electrical engineering, circuit building, and logic flow.
Spatial Reasoning & PatienceA longtime favorite that earned The National Parenting Center's Seal of Approval (the program closed in 2024).
Brain-teasing puzzle game requiring players to fit geometric pieces into specific patterns, boosting visual-spatial skills.
Creative Expression & Fine MotorNamed a 2018 NAPPA Award Winner.
Reusable LED drawing board that highlights neon markers. Encourages practicing writing letters and artistic exploration.
Imaginative Role Play & DexterityDetailed figures and vehicles that support complex world-building, fine motor manipulation, and everyday hero storytelling.
Humor & Social PlayNamed a Good Housekeeping 2026 Toy Award Winner.
GH 2026 little-kids winner; a palm-size animatronic puppet.
Sensory Play & Fine MotorRecognized as: Good Housekeeping 2026 Toy Award Winner; 2026 NAPPA Award Winner.
Double 2026 winner; the current Kinetic Sand set with the most play features.
Communication & Deductive LogicNamed a 2022 NAPPA Award Winner.
Card game where kids ask questions to guess the animal. Builds vocabulary, categorization skills, and conversational confidence.
Early Literacy & Fast ReflexesA longtime favorite that earned The National Parenting Center's Seal of Approval (the program closed in 2024).
Transforms reading practice into a fast-paced game. Helps early readers recognize essential sight words automatically.
Imaginative Play & StorytellingNamed a Good Housekeeping 2026 Toy Award Winner.
Barbie's 2026 GH winner.
Gross Motor & Active ScienceA longtime favorite that earned an ASTRA Play Award in an earlier year.
Kids run, jump, and stomp to launch foam rockets. Sneaks in lessons on trajectory, force, and aerodynamics while expending energy.
Creativity & Fine MotorNamed a Good Housekeeping 2026 Toy Award Winner.
Lite-Brite's 2026 GH winner; a light-up tracing board that updates the classic.
Spatial Reasoning & ConstructionNamed a Good Housekeeping 2026 Toy Award Winner.
GH 2026 little-kids winner; ocean-themed magnetic tiles for ages 5-8.
Geology & Delayed GratificationNamed a 2025 NAPPA Award Winner.
Excavation kit requiring sustained focus and effort to uncover real gems. Introduces scientific methodology and patience.
Open-Ended EngineeringA longtime favorite that earned The National Parenting Center's Seal of Approval (the program closed in 2024).
Simple disc-shaped pieces that click together at any angle, promoting unstructured architectural creativity and structural integrity.
Balance, Physics & Hand-EyeA wire balancing game adapted for younger kids. Highly acclaimed for teaching weight distribution and steady-hand control.
Turn-Taking & Quick ThinkingRecognized as: 2026 Toy of the Year Finalist (Game of the Year); GH 2025 Toy Award Winner.
A fast family card game for ages 6+; 2026 TOTY Game finalist.
Imaginative Play & MusicNamed a Good Housekeeping 2026 Toy Award Winner.
Mattel's 2026 GH little-kids winner, tied to the year's biggest animated hit.
Fine Motor & Visual PerceptionA longtime favorite that earned The National Parenting Center's Seal of Approval (the program closed in 2024).
Updated retro classic that hones pincer grip (placing the pegs) and visual planning, resulting in illuminated artwork.
Engineering & Spatial ReasoningNamed a 2026 ASTRA Play Award Winner (STEM).
Magnetic monorail-style building; the 2026 ASTRA STEM winner (its Deluxe Set was a 2026 TOTY Construction finalist).
Not sold on Amazon right now. This is not an affiliate link; we just think it is a great toy.
Behind the list
We did not pick these toys off a bestseller list. Almost every toy on these pages has won a recent award from an organization that tests toys with children and teens. Confirmed awards are named. Here is who they are and how they decide.
Engineers, product analysts, and child psychologists test toys in the GH labs, then send them home with more than 350 kid and parent testers. They check safety (drop tests, pinch points, small parts), durability, clear instructions, and whether kids keep coming back to play.
The toy industry’s top honor. Retail buyers, journalists, academics, and toy designers judge innovation, design, and play value, and the public gets a vote too.
Hundreds of independent neighborhood toy-store owners, early-education teachers, and play specialists. They look for open-ended play, imagination, screen-free engagement, and the kind of quality that turns a toy into an heirloom.
Editors at TODAY narrow the field, then real kids play-test the finalists and the kids’ favorites win.
Early-childhood educators and pediatric specialists paired with family home testers. They judge how well a toy lines up with real developmental milestones, from tummy time and pincer grip to logic and teen maker skills.
Toy awards stop at the teen years, so the young-adult gifts come mostly from published gift guides at NBC Select and Grown & Flown, with a few award-winning games for the younger end of the range.
Open-ended play. The judges asked whether a toy invites a child to play with it again and again in new ways, or whether it is a toy a child plays with once or twice and forgets. The toys here are the first kind.
Kid-tested. Many of these toys were tested by actual children, not just grown-ups with clipboards. One of the ways that works: put a room full of toys in front of a group of kids and watch which ones they go back to. Not every organization used every method, but taken together, these toys were chosen by experts and by kids who played with them.
A few older favorites carry The National Parenting Center’s Seal of Approval. That program closed in 2024, so we say so and do not claim a year for it.
A note from Alison
I am just starting that journey, so right now you will see only a few picks marked Gran Life Recommended. The rest earned their place by winning an award, or by being named in the gift guides above. As I test more, that gold badge will show up more often.
Gran Life Recommended — Alison has had this one in her own hands: used it with her grandchildren, or ordered and inspected it herself.
Gran Life Community Recommended — grandparents in The Gran Life Community have used this one and vouch for it.
Why shop through our links? If a toy is exactly right, wonderful. Buying through our link costs you nothing extra and helps keep our free services going, like the Milestone Message texts. And if a toy is close but not quite it, click the brand name on the Amazon page. It takes you straight to that maker’s store, where you may find the one you were looking for.
grandparent with purpose
The research behind this page
Everything on this page comes from The Gran Life’s developmental reference guide, which draws on the sources below. Milestone ages are from the CDC and mark what most children (75% or more) can do by that age. Links open the original source.