10 award-winning toys
The Discovery Year
Infants · 0–12 months
Reaching, grabbing, first smiles, first words, and the stranger-shy phase. Toys that reward kicking, mouthing, and face-to-face play.
DevelopmentDid you know?The toys
See the toys →Birth through age 25
Every age has its own work to do: a baby learning that hidden things still exist, a four-year-old building a pretend world, a teenager building an identity. When you know what your grandchild is working on, the right toy is obvious, and the time you spend together lands.
Each stage below gives you the plain-language version of what is happening, a few things from the research you will not find on other sites, and a short list of toys and gifts chosen by the organizations that test toys with real children.
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What your grandchild is working on, and nearly 180 toys and gifts matched to it.
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10 award-winning toys
The Discovery Year
Reaching, grabbing, first smiles, first words, and the stranger-shy phase. Toys that reward kicking, mouthing, and face-to-face play.
DevelopmentDid you know?The toys
See the toys →
21 award-winning toys
The “Me Do It!” Years
Walking, talking, helping, and “me do it.” Toys for stacking, sorting, climbing, and the first pretend play.
DevelopmentDid you know?The toys
See the toys →
27 award-winning toys
The “But Why?” Years
Imagination takes off, and so do the questions. Toys for dress-up, building, early math, and playing the story with you.
DevelopmentDid you know?The toys
See the toys →
26 award-winning toys
The “That’s Not Fair!” Years
Rules, turns, jokes, and wanting to be good at things. Games and builds for skill, strategy, and reading.
DevelopmentDid you know?The toys
See the toys →
14 award-winning toys
The “Did You Know?” Years
An hour of focus, real projects, more privacy, and the first body changes. Kits, puzzles, and strategy games.
DevelopmentDid you know?The toys
See the toys →
24 gift ideas
The Late-Night Text Years
Identity, big ideas, friends first. Games to play for keeps and gifts that are theirs.
DevelopmentDid you know?The gifts
See the gifts →
57 gift ideas
The Launch Years
New cities, new jobs, a lot of travel, and still figuring it out. Gifts for the move, the apartment, and the trip home.
DevelopmentDid you know?The gifts
See the gifts →| Stage | What they are working on | What to give | On the list |
|---|---|---|---|
| Infants 0–12 months |
Learning that you still exist when they cannot see you | Toys that reward kicking, mouthing, and face-to-face play | 10 award-winning toys |
| Toddlers 1–2 years |
Becoming a separate person, and saying so | Stacking, sorting, climbing, and the first pretend play | 21 award-winning toys |
| Preschool 3–4 years |
Why, wonder, pretend, and the first real friendships | Dress-up, building, early math, and playing the story with you | 27 award-winning toys |
| Early Elementary 5–7 years |
Being good at something, and fairness | Games and builds for skill, strategy, and reading | 26 award-winning toys |
| Pre-Teens 8–11 years |
Real projects, real expertise, and wanting privacy | Kits, puzzles, and strategy games with a skill to climb | 14 award-winning toys |
| Teens 12–17 years |
Identity, abstract thinking, and friends first | Games to play for keeps, and gifts that are unmistakably theirs | 24 gift ideas |
| Young Adults 18–25 years |
Running a household and deciding who they are | Gifts for the move, the apartment, and the trip home | 57 gift ideas |
How to read these pages
The milestone ages on these pages come from the CDC’s “Learn the Signs. Act Early.” program and other national sources. A milestone age is when most children, three out of four, can already do something. It is not the average and not a deadline.
Grandparents often notice a change first, because they see the child less often than parents do. The two signals worth a conversation: a child has not reached a milestone most children that age have, or a child has lost a skill they used to have. Raise it gently with the parents, as a teammate, and leave the diagnosing to the pediatrician.
Humans are one of very few species in which females routinely live decades past their child-bearing years. The leading explanation, the “grandmother hypothesis,” is that grandmothers improved their grandchildren’s survival enough to make a long life worth evolving. Old church records back it up: in Finland, children aged 2 to 5 were about 30% more likely to survive if their grandmother lived nearby. In Quebec, the effect shrank with every 100 kilometers of distance and disappeared beyond about 350. Showing up has always been the whole job.
Sources: Chapman · Engelhardt
Premature babies may reach milestones later and are often tracked on an adjusted timeline. Neurodivergent children (autism, ADHD, and other variations) may follow different timelines and styles without that saying anything about how much they can love, learn, or bond. And a child losing a skill they already had, at any age, is worth a prompt conversation with the parents and pediatrician.
Sources: Mayo Clinic · CDC
Behind the list
We did not pick these toys off a bestseller list. Almost every toy on these pages has won a recent award from an organization that tests toys with children and teens. Confirmed awards are named. Here is who they are and how they decide.
Engineers, product analysts, and child psychologists test toys in the GH labs, then send them home with more than 350 kid and parent testers. They check safety (drop tests, pinch points, small parts), durability, clear instructions, and whether kids keep coming back to play.
The toy industry’s top honor. Retail buyers, journalists, academics, and toy designers judge innovation, design, and play value, and the public gets a vote too.
Hundreds of independent neighborhood toy-store owners, early-education teachers, and play specialists. They look for open-ended play, imagination, screen-free engagement, and the kind of quality that turns a toy into an heirloom.
Editors at TODAY narrow the field, then real kids play-test the finalists and the kids’ favorites win.
Early-childhood educators and pediatric specialists paired with family home testers. They judge how well a toy lines up with real developmental milestones, from tummy time and pincer grip to logic and teen maker skills.
Toy awards stop at the teen years, so the young-adult gifts come mostly from published gift guides at NBC Select and Grown & Flown, with a few award-winning games for the younger end of the range.
Open-ended play. The judges asked whether a toy invites a child to play with it again and again in new ways, or whether it is a toy a child plays with once or twice and forgets. The toys here are the first kind.
Kid-tested. Many of these toys were tested by actual children, not just grown-ups with clipboards. One of the ways that works: put a room full of toys in front of a group of kids and watch which ones they go back to. Not every organization used every method, but taken together, these toys were chosen by experts and by kids who played with them.
A few older favorites carry The National Parenting Center’s Seal of Approval. That program closed in 2024, so we say so and do not claim a year for it.
A note from Alison
I am just starting that journey, so right now you will see only a few picks marked Gran Life Recommended. The rest earned their place by winning an award, or by being named in the gift guides above. As I test more, that gold badge will show up more often.
Gran Life Recommended — Alison has had this one in her own hands: used it with her grandchildren, or ordered and inspected it herself.
Gran Life Community Recommended — grandparents in The Gran Life Community have used this one and vouch for it.
Why shop through our links? If a toy is exactly right, wonderful. Buying through our link costs you nothing extra and helps keep our free services going, like the Milestone Message texts. And if a toy is close but not quite it, click the brand name on the Amazon page. It takes you straight to that maker’s store, where you may find the one you were looking for.
grandparent with purpose
The research behind this page
The stage pages each carry their own full source list. This page comes from The Gran Life’s developmental reference guide, which draws on the sources below. Milestone ages are from the CDC and mark what most children (75% or more) can do by that age. Links open the original source.