Last updated: October 22, 2026
This policy explains how Catalyst Living Company, LLC, doing business as The Gran Life ("The Gran Life," "we," "us") handles personal information collected through thegranlife.com, through alisonrichardsonms.com (the personal site of our founder, Alison Richardson, MS), and through the services we offer on them. Both sites use the service providers and the cookie choices described below.
The short version: we collect your name and email when you ask us to send you something, your phone number only if you specifically opt in to texts, and basic technical information about your visit. We use it to send you what you asked for. We do not sell it. You can leave at any time.
1. Who we are
The Gran Life is a media brand and coaching practice for grandparents, founded by Alison Richardson, MS.
| Legal entity | Catalyst Living Company, LLC, a Texas limited liability company, doing business as The Gran Life |
|---|---|
| Mailing address | 18383 Preston Rd #202 Dallas, TX 75252 USA |
| General email | hello@thegranlife.com |
| Other inboxes |
newsletter@thegranlife.com for The Gran Life Letter grandparentbydesignbook@thegranlife.com for the book waitlist masterclass@thegranlife.com for the masterclass waitlist speaking@thegranlife.com for speaking inquiries press@thegranlife.com for press and podcasts |
2. What we collect
Information you give us
| Where | What |
|---|---|
| Contact form | First and last name, email address, reason for contact, your message |
| Newsletter signup | First name, email address |
| Book waitlist | First name, email address, and mobile number only if you choose to give one |
| Masterclass waitlist | First name, email address, your question if you write one, and mobile number only if you choose to give one |
| Facebook community request | First name, email address |
| The quiz | Your answers, first name, email address, and the result we calculate |
| The Gran Life Milestone Message signup | First name, email address, mobile number, grandchild’s first name (optional), birth month and year, birth day (optional), boy or girl (optional), text consent |
| The Gran Life Date signup | First name, email address, mobile number, grandchild’s first name (optional), birth month and year, boy or girl (optional), text consent |
| Purchases | When we begin selling directly, we will collect your name, billing and shipping address, and order details. Payment card details go straight to Shopify, our payment processor, and never reach us. |
Information collected automatically
When you visit the site, our hosting provider and any analytics we run record standard technical information: your IP address, browser type and version, device type, the pages you view, and the page or search that sent you here.
We use Google Analytics to understand how the site is used, which pages people find useful, and where visitors come from. Google Analytics sets cookies, collects your IP address and browsing behavior on this site, and shares that information with Google, which processes it on our behalf and under its own terms.
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, or by declining analytics cookies in our cookie banner.
We do not run advertising pixels. There is no Meta Pixel, no Google Ads tag, and no cross-site retargeting on this site. If that ever changes, we will disclose it here before it goes live.
3. How we use it
- To send you the specific thing you asked for: the quiz result, the group link, the newsletter, waitlist news.
- To answer your message when you contact us.
- To tailor what we send. If the quiz says you are at one stage, we try not to send you material for a different one.
- To understand which pages and topics are useful, in aggregate.
- To meet legal obligations, including keeping records of your consent to receive email and text messages.
We do not use your information to make automated decisions that have legal or similarly significant effects on you.
4. Email and text messages
We send email only to people who asked for it. Every marketing email has an unsubscribe link, and unsubscribing takes effect promptly. We may still send you transactional messages, such as a receipt or a reply to something you sent us.
Text messages
We send text messages only to people who gave a mobile number and separately ticked a consent box. Those boxes are never pre-checked, and consent is never a condition of taking the quiz, joining a waitlist, or buying anything.
On the quiz form there are two separate optional checkboxes, independent of each other. You may tick either, both, or neither:
- Informational messages. Your grandchild’s developmental milestones and activity ideas. These are The Gran Life Milestone Message and The Gran Life Date.
- Marketing messages. New offerings, community invitations and updates.
Ticking one does not opt you into the other. If you tick neither, we do not text you at all.
When you consent, we record the date and time, the IP address, and the exact consent wording you were shown. We keep that record so we can demonstrate consent if it is ever questioned.
Reply STOP to any message to opt out, or HELP for help. Message frequency varies. Message and data rates may apply, and those charges come from your mobile carrier, not from us.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Our messaging provider processes messages on our behalf and nothing more.
The Gran Life SMS messaging is operated by Catalyst Living Company LLC. For questions about our text messages, or to have your number removed from our records, contact alison.richardson@catalystlivingcompany.com or hello@thegranlife.com.
5. Cookies
Cookies are small files a website stores on your device. This site uses two kinds:
| Category | What it does | Can you refuse it? |
|---|---|---|
| Essential | Makes the site work: remembering your cookie choice, keeping forms functioning. | No. Without these the site does not work properly. |
| Analytics | Google Analytics. Counts visits, tells us which pages are used and where visitors arrived from. Google sets these cookies and receives the data. | Yes. Decline them in the cookie banner, and you can change your mind at any time. |
We do not use advertising or cross-site tracking cookies.
6. Who we share it with
We do not sell your personal information, and we do not rent or trade it.
We share it only with service providers who need it to do a job for us, and only for that job:
| Provider | What they handle |
|---|---|
| Go High Level | Email and text message delivery, contact records, forms |
| Vercel | Website hosting and server logs |
| Google Analytics | Aggregate visit statistics |
| Shopify | Processing payments, once we sell directly. Card details go to Shopify and never reach us. |
We may also disclose information if the law requires it, or to protect our legal rights or someone's safety. If The Gran Life is ever sold or merged, contact records may transfer as part of that business, and we will say so here before it takes effect.
7. Affiliate links
Some links in the gift guide are affiliate links. If you buy through one, we may earn a commission at no additional cost to you. The retailer, not us, handles that transaction and collects whatever information their own policy describes. We do not receive your payment details.
Recommendations are based on what fits a child developmentally. A commission never determines whether something is recommended.
As an Amazon Associate I earn from qualifying purchases.
When you follow an Amazon link from this site, Amazon may set a cookie to attribute the purchase to us. We never see what you bought or what you paid. Amazon's own privacy notice covers everything that happens after you click.
8. Children
This site publishes information about children for an audience of adults. It is not directed at children, and we do not knowingly collect personal information from anyone under 13.
If you believe a child has given us personal information, write to hello@thegranlife.com and we will delete it.
For our text programs we ask only for a grandchild’s first name (optional), birth month and year, and, if you choose, the birth day and whether they’re a boy or girl. We use these only to match messages to your grandchild’s age. Please don’t send us photos or any other details about your grandchildren.
9. Your choices and your rights
Whatever state you live in, you can:
- Ask what personal information we hold about you.
- Ask us to correct it.
- Ask us to delete it.
- Ask for a copy in a portable format.
- Unsubscribe from email, or reply STOP to text messages.
To make a request, email hello@thegranlife.com. We will respond within 45 days. We may need to verify who you are first, usually by confirming you control the email address on file.
We will not treat you differently for exercising any of these rights.
Many states now have comprehensive privacy laws, most of which apply only to businesses above a size threshold that The Gran Life is well below. We extend the rights above to everyone regardless, because drawing lines by state seemed worse than just honoring the requests.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. If that ever changes we will add a clear opt-out link and honor the Global Privacy Control browser signal.
This site is intended for visitors in the United States. We do not market to people in the European Union or the United Kingdom.
10. How long we keep it
| What | How long |
|---|---|
| Contact records and email preferences | Until you unsubscribe or ask for deletion, then removed within 30 days |
| SMS consent and opt-out records | At least five years after consent or opt-out, because we may need to prove consent existed |
| Quiz answers and results | As long as you remain subscribed. Removed when you unsubscribe or ask us to delete. |
| Grandchild details for text programs | Until you reply STOP or ask us to delete them, then removed within 30 days |
| Server logs | Retained by Vercel under its own schedule, which we do not control. |
| Order records | Seven years, for tax purposes, once we sell directly. |
11. Security
We use reputable providers, we limit who can see contact records, and we use secure connections. No method of transmission or storage is completely secure, and we cannot promise absolute security. If a breach affects your information, we will notify you as the law requires.
12. Other sites
The Gran Life Community lives on Facebook, and the gift guide links to retailers. Once you leave this site, you are covered by their privacy policies rather than ours. Facebook in particular collects a great deal, and joining a group there is governed entirely by Meta's terms. Worth reading if you have not.
13. Changes
If this policy changes we will update the date at the top. If a change is significant, we will say so by email to anyone on our list rather than expecting you to notice.
14. Contact
Questions about any of this go to hello@thegranlife.com, or by mail to:
Catalyst Living Company, LLC dba The Gran Life
Mailing address: 18383 Preston Rd #202, Dallas, TX 75252
Phone: +1 (682) 435-3074
Email: hello@thegranlife.com